Reporting ByTexas is an endeavor of Lancer Productions, an online marketing company focused on developing video.

Owned and operated by D. Lance Lunsford, Lancer Productions works every day to help community daily Texas newspapers expand online audience and revenue using multimedia. A former newspaper reporter and editor, Lunsford began expanding his enterprise newspaper coverage with online video before developing Reporting ByTexas for Texas newspapers.

Reporting ByTexas is at the forefront of what online newspapers will demand in the future. In the same way that television networks subscribe to programming, newspapers will also offer more and more quality product to audience, and not all of it will be produced in-house.

The Reporting ByTexas Team

D. Lance Lunsford : A former city editor of a major West Texas newspaper, Lunsford has worked almost every beat as a newspaper reporter. Lunsford founded the RBT program in 2006 at the beginning of the video craze.
Michael Holton : Technology chief for Reporting ByTexas and Lancer Productions, Holton's experience is broad with development of the online systematics.
Sam Ortega : Chief videographer and editor, Ortega is an award-winning newsman with experience rooted in television news production.
Michelle Holton : Heads client outreach and development with experience at large technology retailers.

Reporting ByTexas believes the future of newspapers is not condemned. All media in some form evolves to audience demands. So too will newspapers as the world goes online.

Reporting ByTexas is ahead of its time, developing content for newspapers, overcoming obstacles put in place by the developing trends in the digital age.

According to the Pew Research Center, 60 percent of 2,200 adults incolced in a study of online users prefer video produced by profesionals whereas 19 percent preferred video produced by amateurs.

Reporting ByTexas staffs award-winning editors and videographers to present high quality stories for your audience.

For too long, newspapers reluctantly embraced the web in its product line. For the last two years, however, younger editors and publishers have seen how the web will impact the newspaper bottom line in the future.

Reporting ByTexas formed on that idea, and now, we are helping publishers and editors diversify their news products for added revenue.